Sun Valley Contemporary Redefines the Art Experience Through New JSX Partnership Art in Lounges. We are introducing contemporary art into a place rarely associated with it and perhaps ideally suited to it. In partnership with award winning air carrier JSX, we are bringing a curated in-lounge art experience to private terminals across the United States. What is typically a moment of transit becomes something more deliberate, more elevated, and quietly engaging. This is not about recreating the gallery. It is about rethinking where art lives.
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Contemporary Art in JSX Lounges Across the U.S.
Contemporary Art in JSX Lounges Across the U.S. Launching across JSX locations in Burbank, Dallas, Denver, Las Vegas, Miami, Oakland, Scottsdale, and Orange County, each lounge features a rotating selection of original contemporary artworks from our program. Our focus remains clear: Artists with distinct voices Work with presence Pieces that reward attention Even in passing, the experience shifts.
A New Way to Experience Art While Traveling There is a subtle power in encountering art unexpectedly.
A New Way to Experience Art While Traveling There is a subtle power in encountering art unexpectedly. Placed outside of a traditional gallery setting, these works slow the pace, invite a second look, and create a more considered environment. Each piece includes a discreet QR code, offering a seamless path from discovery to deeper engagement — including artist insights, process, and the opportunity to acquire the work with full support for delivery and placement.
A SHARED VISION
“Art has the ability to transform even the most fleeting moments into something memorable,” says Ann Priftis, CEO of Off Piste Fine Arts, our parent company. “This partnership allows us to bring that experience into a completely different environment - one that is defined by movement, but still leaves room for pause and discovery.”
FEATURED ARTISTS
Burbank – Rob Burman, Rodd Zinberg, Paul Rousso, Tanden Launder
Denver – Taylor Smith
Las Vegas – Russell Young
Miami – Anna Kruhelska, Jade Hirtle, Artie Sandstone
Oakland – EC
Orange County – Max Steven Grossman
Scottsdale – Havoc Hendricks
Expanding Where Art Lives
Expanding Where Art Lives The response has been immediate, with several works already acquired following early installations - reinforcing a simple idea: when the work resonates, explanation becomes secondary. With this partnership, we continue to expand beyond the traditional gallery model, placing contemporary art in spaces defined by movement, intention, and design. Not louder. Not forced. Simply positioned with purpose. And often, that is where it resonates most.
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